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| Author: | Maus, M. Rominski, D. |
| Title: | >>Wir ziehen unsere Politik durch<<. *OBI |
| Journal: | Absatzwirtschaft
1993 : SEP, p. 14-20 |
| Index terms: | DIY MARKETING STRATEGY CUSTOMERS PRICING EMPLOYEE MOTIVATION WORKER PARTICIPATION |
| Language: | ger |
| Abstract: |
SCIMA