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Author: | Grass, B. Klöppel, D. |
Title: | Werbeerfolgskontrolle: Zeitungsbeilagen aus Verbrauchersicht. |
Journal: | Absatzwirtschaft
1994 : FEB, p. 92-94 |
Index terms: | NEWSPAPER ADVERTISING ADVERTISING EFFECTIVENESS CONSUMER RESEARCH DIY GERMANY |
Language: | ger |
Abstract: |
SCIMA