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| Author: | Grass, B. Klöppel, D. |
| Title: | Werbeerfolgskontrolle: Zeitungsbeilagen aus Verbrauchersicht. |
| Journal: | Absatzwirtschaft
1994 : FEB, p. 92-94 |
| Index terms: | NEWSPAPER ADVERTISING ADVERTISING EFFECTIVENESS CONSUMER RESEARCH DIY GERMANY |
| Language: | ger |
| Abstract: |
SCIMA