search query: @indexterm DIY / total: 72
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| Author: | |
| Title: | DIY part 9: Overview and distribution |
| Journal: | Retail Business
1996 : DEC, 466, p. 99-117 |
| Index terms: | DIY MARKET SURVEYS RETAILING FINANCE ADVERTISING UNITED KINGDOM |
| Language: | eng |
| Abstract: | The paper is the ninth and final part of series of reports on the DIY (do-it-yourself) market. An overview of the DIY market and the leading retailers of DIY products is presented in this ninth part. Previous parts examined various DIY product sectors. In the paper, market size, advertising and promotion, and distribution are dealt with. Also, some prospects of future are presented. |
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