search query: @indexterm linguistics / total: 72
reference: 19 / 72
| Author: | Williams, J.E.M. Chaston, I. |
| Title: | Links between the linguistic ability and international experience of export managers and their export marketing intelligence behaviour |
| Journal: | International Small Business Journal
2004 : OCT, VOL. 22:5, p. 463-486 |
| Index terms: | decision making exports information international marketing linguistics small and medium-sized enterprises (SMEs) |
| Language: | eng |
| Abstract: | The results of qualitative and quantitative investigations into the international background and language skills of export managers in small and medium-sized enterprises (SMEs), and their export marketing intelligence behaviour are presented in this paper. The study investigates the relationship between these two sets of factors, both of which have been identified as affecting export performance. At the quantitative stage, non-parametric statistical analyses were used to identify profiles of export managers' information gathering, information use and decision making activities, based on their linguistic ability, their experience of working or living overseas and their exporting experience. |
SCIMA