search query: @indexterm ETHNIC GROUPS / total: 72
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| Author: | Vida, I. Dmitrovic, T. Obadia, C. |
| Title: | The role of ethnic affiliation in consumer ethnocentrism |
| Journal: | European Journal of Marketing
2008 : VOL. 42:3/4, p. 327-343 |
| Index terms: | consumers ethnic groups models |
| Language: | eng |
| Abstract: | This paper's aim is to examine the effects of ethnic affiliation on ethnocentrism (henceforth as: e-csm.) and domestic purchase bias. A model of consumer e-csm. antecedents and outcomes in a multi-ethnic transitional economy is tested. Empirical data were collected through personal interviews from 580 urban consumers in Bosnia and Herzegovina. A structural model with five 1st-order reflective constructs was evaluated to test the hypothesized relationships. It is confirmed that both national identity and nationalism are significant predictors of consumer e-csm., and that ethnic affiliation has a direct effect on both consumer e-csm. and on domestic purchase bias. However, the antecedent nature of cultural openness in relation to consumer e-csm. was not confirmed. |
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