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| Author: | Sanayei, A. Shaemi, A. Kazemi, A. |
| Title: | The effect of Internet marketing strategies to improve key success factors to success tourism industry to attract foreign tourists |
| Journal: | Journal of international marketing and marketing research
2011 : JAN, VOL. 36:1, p. 24-44 |
| Index terms: | Internet marketing strategy success tourist industry tourism case studies Iran models |
| Language: | eng |
| Abstract: | Traditional methods to attract foreign tourists is one of the main obstacles on the development of the Iranese tourist industry. The gap btw. the status quo and desirable situation is very high. Utilizing Internet marketing strategies is suggested as a way for exiting from status quo and moving towards the desired state. This study's statistical population consists of 160 tourism managers of Isfahan. Amount of the random sample is 43 people. Using data analysis, the results confirm the hypotheses and the research model. |
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