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| Author: | Fay, S. Kelly, J. |
| Title: | Medium is the message |
| Journal: | Business
1989 : AUG, p. 122-123 |
| Index terms: | MANAGEMENT IDEOLOGY EUROPEAN INTEGRATION FAMILY FIRMS |
| Language: | eng |
| Abstract: | Views of a leading management thinker, Peter Drucker, that medium-sized firms are best equipped for the 1992 single market. Three fundamental principles. Exporters. Narrow view of small firms. US label maker. Future of small continental stock exchanges. Expected transnational growth. Japanese campuses in the USA. Advantages of the medium- -sized company. The environment and the manager. Japanese attitude: "What's right for Japan?" Credibility of trade unions. |
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