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| Author: | Mafi, M. Carr, L. P. |
| Title: | Guidelines for marketing in Iran |
| Journal: | Industrial Marketing Management
1990 : MAY, VOL. 19:2, p. 167-171 |
| Index terms: | MARKETING IRAN TRADE CULTURE LOGISTICS DISTRIBUTION |
| Language: | eng |
| Abstract: | History of Iranian trade connections is reviewed and benefits from the re-emergence of Iran are summarized. The following six prescriptions of future success are discussed: development of cultural competence, product adapting, a need of Iranian partner in logistics and distribution, clear and honest promotion, official negotiation of exchange rates and readiness to barter, financing training and essential reconstruction projects. |
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