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| Author: | Knox, S. D. White, H. F. M. |
| Title: | Retail buyers and their fresh produce suppliers: a power or dependency scenario in the UK? |
| Journal: | European Journal of Marketing
1991 : VOL. 25:1, p. 40-52 |
| Index terms: | BUYING RETAILING HORTICULTURAL INDUSTRY UNITED KINGDOM |
| Language: | eng |
| Abstract: | The marketing environment for fresh produce retailing in the UK is described, the literature of the development of buyer-supplier relationship is reviewed. The interaction approach is applied to horticultural marketing, and three aspects of buyer-supplier relationships are discussed. First the stages in the development of relationships are categorised, secondly the principle characteristics of the interaction elements displayed in the relationships /communication, decision making, chains of distribution, and commitment to the relationship/ are highlighted, and thirdly, the concept of demand and supply portfolios is introduced to explain the strategy of both parties. |
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