search query: @journal_id 639 / total: 721
reference: 55 / 721
Author: | Mei-Pochtler, A. |
Title: | Mit Marken Wert schaffen |
Journal: | Markenartikel
1999 : 3, p. 22-26 |
Index terms: | BRANDS MARKETING MARKETS CUSTOMERS LOYALTY |
Language: | ger |
Abstract: |
SCIMA