search query: @journal_id 639 / total: 721
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| Author: | Kirschner, G. |
| Title: | Wenn Werbung wirkt, dann aber erheblich. |
| Journal: | Markenartikel
1999 : 3, p. 32-34 |
| Index terms: | ADVERTISING ADVERTISING CAMPAIGNS ADVERTISING EFFECTIVENESS |
| Language: | ger |
| Abstract: |
SCIMA