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| Author: | Puckett, J. P. Siegel, P. S. |
| Title: | Looking in the mirror: theory in action |
| Journal: | Journal of Business Strategy
1997 : MAY-JUN, VOL. 18:3, p. 12-15 |
| Index terms: | |
| Freeterms: | BETRIEBSVERGLEICH, MANAGEMENT |
| Language: | eng |
| Abstract: | Most senior executives view external benchmarking as an indispensable management tool. But external benchmarking, despite its benefits, is overrated. Internal benchmarking will yield solutions that leverage existing knowledge and create more tangible value than external benchmarking. |
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