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| Author: | Groenfeldt, T. |
| Title: | Information technology: who is in the driver's seat? |
| Journal: | Journal of Business Strategy
1997 : JAN-FEB, VOL. 18:1, p. 36-41 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE, INFORMATIK |
| Language: | eng |
| Abstract: | Information technology is no longer just a data center handling transactions, tracking inventory, and spitting out payroll. J. Rockart, director of the Center for Information Systems Research at MIT, describes it as the fourth major resource available to executives, after people, money and machines. But, sometimes business strategists and information technology managers seem to zoom down different roads. To succeed, companies need to get their business and information technology strategies on the same track. |
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