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| Author: | Amram, M. Kulatilaka, N. |
| Title: | Uncertainty. The new rules for strategy |
| Journal: | Journal of Business Strategy
1999 : VOL. 20:3, p. 25-29 |
| Index terms: | |
| Freeterms: | Onzerheid Investeringsstrategie Cash-Flow analyse Marktverkenning Marktanalyse Ondernemingsstrategie Waardeanalyse Waarderingsgrondslag |
| Language: | eng |
| Abstract: | Managing in the face of uncertainty is different. It requires two important skills namely the ability to identify valuable opportunities and the ability to adapt to marketplace changes. Managers often make an intuitive connection between strategic investments and value, even when there are no immediate cash flows. A new approach, called real options, sees these opportunities and values them, creating an integrated strategy and valuation framework. |
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