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| Author: | Shultz, C. II |
| Title: | Balancing policy, consumer desire and corporate interests |
| Journal: | Columbia Journal of World Business
1994 : WINTER, VOL. 29:4, p. 42-53 |
| Index terms: | VIETNAM MARKETING POLICY |
| Language: | eng |
| Abstract: | The direction and pace of Vietnam's renovation is increasingly dictated by an emerging consumer culture rather than by the government policy. This power shift from party authorities to consumers and corporations has far reaching implications for the country and foreign investors. While many government authorities and business persons contend fundamental changes are necessary, several companies have already begun profitable operations in Vietnam despite obstacles. |
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