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| Author: | Elenkov, D. S. |
| Title: | Russian aerospace MNC's in global competition: their origin, competitive strengths and forms of multinational expansion (USSR, Unternehmenskooperation) |
| Journal: | Columbia Journal of World Business
1995 : SUMMER, VOL. 30:2, p. 67-78 |
| Index terms: | |
| Freeterms: | MULTINATIONALE UNTERNEHMEN, UNTERNEHMENSSTRATEGIE, MARKETINGSTRATEGIE, LUFTFAHRTINDUSTRIE |
| Language: | eng |
| Abstract: | Russian aerospace multinationals are characterized by world class research and development and engineering operations and state of the art technology, but they lack the capital and marketing expertise necessary to sell their products in the global marketplace. The author of this article discusses how Russian MNC's must form strategic alliances with partners from Western industrialized countries to gain the necessary capital and marketing skills to compete globally. |
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