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| Author: | Rosen, B. N. Sloane, G. B. |
| Title: | Environmental product standards, trade and European consumer goods marketing: processes, threats and opportunities (Konsumgüterindustrie, Handelspolitik) |
| Journal: | Columbia Journal of World Business
1995 : SPRING, VOL. 30:1, p. 74-86 |
| Index terms: | |
| Freeterms: | EWG, UMWELTSCHUTZ, STANDARDISIERUNG, MARKETINGSTRATEGIE |
| Language: | eng |
| Abstract: | Developments in the European Union (EU) threaten to utilize environmental standards to control internal and external trade in consumer products. Marketers who do meet the requirements enjoy the benefits of reduces competition and growing market share. This paper identifies and explains the internal and external trade implications of environmental standards in the EU. Companies are advised to take the offense in the environmental standards development process but to avoid using aggressive claims in promotion until standards emerge. |
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