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| Author: | Mogi, Y. |
| Title: | Joint venturing in Taiwan (Investitionsstrategie; Unternehmenskooperation; Nahrungsmittelindustrie) |
| Journal: | Columbia Journal of World Business
1996 : SUMMER, VOL. 31:2, p. 54-59 |
| Index terms: | |
| Freeterms: | TAIWAN, MARKETINGSTRATEGIE, UNTERNEHMENSSTRATEGIE |
| Language: | eng |
| Abstract: | In 1987, Kikkoman Corporation, the world's largest manufacturer of soya sauce, began looking to the thriving island of Taiwan as a possible site for a manufacturing plant to serve both local and regional markets. The author, Kikkoman Chairman and CEO, describes his company's careful strategizing aimed at opening up the Taiwanese market and expanding its international production network. |
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