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| Author: | Tateisi, N. |
| Title: | How to invest in China. Omron's experience in the Chinese economic area (Investitionsstrategie; Auslandsinvestition) |
| Journal: | Columbia Journal of World Business
1996 : SUMMER, VOL. 31:2, p. 66-75 |
| Index terms: | |
| Freeterms: | CHINA, UNTERNEHMENSSTRATEGIE |
| Language: | eng |
| Abstract: | This article broadly outlines some of the challenges and problems Omron faced after entering the Chinese market. It focuses in particular on the period following 1991, the year in which Omron set up its first factory in the region. The interval 1991-1995 effectively spans Omron's first phase of strategic operations in the Chinese economic area and offers the reader a broad insight into Omron's rationale behind the move as well as a description of their experiences. |
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