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| Author: | Chaudhry, P. E. Walsh, M. G. |
| Title: | An assessment of the impact of counterfeiting in international markets: the piracy paradox persists (Markenrecht; Betrieblicher Rechtswesen) |
| Journal: | Columbia Journal of World Business
1996 : FALL, VOL. 31:3, p. 34-48 |
| Index terms: | |
| Freeterms: | MARKENARTIKEL, MULTINATIONALE UNTERNEHMEN, MARKETINGSTRATEGIE |
| Language: | eng |
| Abstract: | This paper investigates recent trends in counterfeiting in the international marketplace. The primary objectives of this paper are to provide the international manager with an overview of the legal framework that governs the protection of intellectual property rights, primarily against pirates, a review of different anti-counterfeiting strategies, and a summary of distinct labeling techniques used to distinguish between the 'real' versus 'fake' good. |
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