search query: @indexterm empowerment / total: 73
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| Author: | Henry, P. C. Caldwell, M. |
| Title: | Self-empowerment and consumption: consumer remedies for prolonged stigmatization |
| Journal: | European Journal of Marketing
2006 : VOL. 40:9/10, p.1031-1048 |
| Index terms: | consumers empowerment |
| Language: | eng |
| Abstract: | The aim of this paper is to advance the understanding of consumer response to sustained powerlessness as a consequence of disadvantaged life-conditions that are resistant to change. This study provides a framework to understanding the ways in which these consumers try to reclaim degrees of self-empowerment and wellbeing. |
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