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| Author: | Arnott, D.C |
| Title: | Research on trust: a bibliography and brief bibliometric analysis of the special issue submissions |
| Journal: | European Journal of Marketing
2007 : VOL. 41:9/10 p. 1203-1240 |
| Index terms: | trust bibliography |
| Language: | eng |
| Abstract: | The main purpose of this bibliography is to give a compilation of trust connected articles from the disparate fields in which trust has been examined. The paper provides a listing that is not easily available even through the search capability of the Internet and electronic databases. The secondary purpose is to highlight the most used articles by marketing-related trust researchers. The paper finds that there is a plethora of material on trust, but it is spread across several thousand sources. There isn't a single comprehensive collection and the demand for such compilation can be found as such collection would be of value to researchers. |
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