search query: @indexterm low incomes / total: 73
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| Author: | Martinez, J.L. Carbonell, M. |
| Title: | Value at the bottom of the pyramid |
| Journal: | Business Strategy Review
2007 : AUTUMN, VOL. 18:3, p. 50-55 |
| Index terms: | strategic planning corporate planning consumers low incomes models |
| Language: | eng |
| Abstract: | The article authors disprove common misconceptions about doing business with low-income consumers. A model is provided for doing well while doing good. |
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