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| Author: | Sanchez, P. Ricart, J.E. |
| Title: | Business model innovation and sources of value creation in low-income markets |
| Journal: | European management review
2010 : VOL. 7:3, p. 138-154 |
| Index terms: | international strategy low incomes markets innovation models |
| Language: | eng |
| Abstract: | This study explores different business ventures in low-income markets to understand the factors influencing business model (henceforth as: b-md/s.) innovation. Based on data from multiple case study analyses and on received theory in strategy in low-income markets and b-md/s., identified is a set of contingency factors making it possible to distinguish btw. isolated and interactive b-md/s. Isolated b-md/s. broaden its entrance into new markets by leveraging firm's current resources and capabilities, while interactive b-md/s. require a firm to combine, integrate and leverage both internal resources with ecosystem's capabilities to create new business possibilities. Discussed are the main implications on value creation by these b-md/s. |
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