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| Author: | Goddard, J. |
| Title: | Ideas at work: the reality of costs |
| Journal: | Business Strategy Review
2010 : SUMMER, JUN, VOL. 21:2, p. 40-45 |
| Index terms: | cost accounting management strategy companies success |
| Language: | eng |
| Abstract: | In the case you'd happen to think cost cutting being the surest way to business success, the article's author wants to challenge every assumption you may hold. He argues that costs are an outcome of a sound strategy, never the goal of a strategy. In this article, a new perspective is provided on what counts when it comes to costs. |
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