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| Author: | Rominski, D. |
| Title: | Public Relations: Das Produkterlebnis veranschaulichen. |
| Journal: | Absatzwirtschaft
1994 : MAR, p. 68-74 |
| Index terms: | PUBLIC RELATIONS SALES PROMOTION ADVERTISING MARKETING STRATEGY MEAT INDUSTRY GERMANY |
| Language: | ger |
| Abstract: |
SCIMA