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| Author: | West, G. E. (et al.) |
| Title: | Consumer confusion over the significance of meat attributes: the case of Veal |
| Journal: | Journal of Consumer Policy
2002 : MAR, VOL. 25:1, p. 65-88 |
| Index terms: | CONSUMER BEHAVIOUR MEAT INDUSTRY PRODUCTS |
| Language: | eng |
| Abstract: | Animal scientists today can produce pale colored grain-fed veal, thus achieving a high quality grade, while averting concerns over unethical treatment of milk-fed calves and excessive antibiotic use in milk-fed veal production. It is feared, however, that consumers may reject pale cuts of veal labeled as Grain-fed. Random parameter logit analyses of data from repeated choice experiments conducted in six suburban markets in Quebec revealed that intrinsic color of veal meat and extrinsic labeling of production method may significantly influence product choice. |
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