search query: @indexterm STATISTICAL METHODS / total: 745
reference: 263 / 745
Author: | Chintagunta, P. |
Title: | Heterogeneity in nested logic models: an estimation approach and empirical results |
Journal: | International Journal of Research in Marketing
1992 : MAY, VOL. 9:2, p. 161-175 |
Index terms: | BRAND CHOICE BRAND LOYALTY STATISTICAL METHODS |
Language: | eng |
Abstract: |
SCIMA