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| Author: | Chintagunta, P. |
| Title: | Heterogeneity in nested logic models: an estimation approach and empirical results |
| Journal: | International Journal of Research in Marketing
1992 : MAY, VOL. 9:2, p. 161-175 |
| Index terms: | BRAND CHOICE BRAND LOYALTY STATISTICAL METHODS |
| Language: | eng |
| Abstract: |
SCIMA