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| Author: | Menezes, M. Currim, I. |
| Title: | An approach for determination of warranty length |
| Journal: | International Journal of Research in Marketing
1992 : MAY, VOL. 9:2, p. 177-195 |
| Index terms: | PRODUCT DIFFERENTIATION GUARANTEES COMPETITION STATISTICAL METHODS |
| Language: | eng |
| Abstract: |
SCIMA