search query: @indexterm STATISTICAL METHODS / total: 745
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Author: | Neslin, S. A. |
Title: | Linking product features to perceptions: self-stated versus statistically revealed importance weights. |
Journal: | Journal of Marketing Research
1981 : FEB, VOL. 18:1, p. 80-86 |
Index terms: | STATISTICAL METHODS CONSUMER ATTITUDES PRODUCT DEVELOPMENT |
Language: | eng |
Abstract: |
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