search query: @indexterm STATISTICAL METHODS / total: 745
reference: 649 / 745
| Author: | Anttila, M. Heuvel, R. R. Van Den Möller, K. |
| Title: | Conjoint measurement for marketing management. |
| Journal: | European Journal of Marketing
1980 : VOL. 14:7, p. 397-408 |
| Index terms: | STATISTICAL METHODS MANAGEMENT MARKETING |
| Language: | eng |
| Abstract: |
SCIMA