search query: @indexterm STATISTICAL METHODS / total: 745
reference: 648 / 745
Author: | Holmes, C. |
Title: | AID comes to the aid of marketing management. |
Journal: | European Journal of Marketing
1980 : VOL. 14:7, p. 409-413 |
Index terms: | STATISTICAL METHODS AUTOMATIC INTERACTION DETECTOR MARKETING |
Language: | eng |
Abstract: |
SCIMA