search query: @indexterm STATISTICAL METHODS / total: 745
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| Author: | Compeau, L. D. Grewal, D. Monroe, K. B. |
| Title: | Role of prior affect and sensory cues on consumers' affective and cognitive responses and overall perceptions of quality |
| Journal: | Journal of Business Research
1998 : JUL, VOL. 42:3, p. 295-308 |
| Index terms: | MARKET RESEARCH MODELS CONSUMER ATTITUDES PRODUCTS QUALITY STATISTICAL METHODS |
| Language: | eng |
| Abstract: | Product quality has been examined primarily by focusing on the cognitive evaluations of various intrinsic product characteristics or extrinsic quality signals. Thus, quality is considered to be an integration of assessments of such factors as reliability, durability, and workmanship. In the study, a model is developed and empirically tested that integrates affective responses with the cognitive dimension of consumer product evaluations. The thesis of the model is that consumers' affective responses to product sensory cues in addition to their cognitive responses can also influence quality perceptions via three modes of processing. Three experiments provide general support for this model. |
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