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| Author: | Gibbons, J. D. Gur-Arie, O. |
| Title: | Selection procedures : a new statistical methodology and its applications for marketing research. |
| Journal: | Journal of Marketing Research
1981 : NOV, VOL. 18:4, p. 449-455 |
| Index terms: | STATISTICAL METHODS MARKETING MODELS |
| Language: | eng |
| Abstract: |
SCIMA