search query: @indexterm STATISTICAL METHODS / total: 745
reference: 135 / 745
Author: | Kirchberg, V. |
Title: | Mystery visitors in museums: an underused and underestimated tool for testing visitor services |
Journal: | International Journal of Arts Management
2000 : FALL, VOL. 3:1, p. 32-38 |
Index terms: | Museums Service Statistical methods |
Language: | eng |
Abstract: | Three components of service appear to be of particular importance in the overall assessment of a museum: the quality of communication between personnel and visitors, the environment of the museum's entrance hall and the availability of an informative brochure at the museum entrance. |
SCIMA