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| Author: | Palachek, A. D. Kerlin, R. A. |
| Title: | Alternative approaches to the two-group concordance problem in brand preference rankings. |
| Journal: | Journal of Marketing Research
1982 : AUG, VOL. 19:3, p. 386-389 |
| Index terms: | BRAND LOYALTY STATISTICAL METHODS |
| Language: | eng |
| Abstract: |
SCIMA