search query: @indexterm STATISTICAL METHODS / total: 745
reference: 602 / 745
Author: | Palachek, A. D. Kerlin, R. A. |
Title: | Alternative approaches to the two-group concordance problem in brand preference rankings. |
Journal: | Journal of Marketing Research
1982 : AUG, VOL. 19:3, p. 386-389 |
Index terms: | BRAND LOYALTY STATISTICAL METHODS |
Language: | eng |
Abstract: |
SCIMA