search query: @indexterm STATISTICAL METHODS / total: 745
reference: 43 / 745
| Author: | Mavondo, F. Gabbott, M. Tsarenko, Y. |
| Title: | Measurement invariance of marketing instruments : An implication across countries |
| Journal: | Journal of Marketing Management
2003 : JUN, VOL 19:5-6, p. 523-540 |
| Index terms: | MARKET ORIENTATION RESEARCH STATISTICAL METHODS |
| Language: | eng |
| Abstract: | To operationalize market orientation have researchers used the Narver´s and Slater´s construct (1990). This article tells how to test the invariance of N&S operationalisations and how researchers can establish measure invariance across different cultures, countries or languages. This study tests N&S operationalisation across Australia and UK. One of the suggests of this article is that the conceptualisation of market orientation is similar in these two countries. |
SCIMA