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| Author: | Sawyer, A. G. Peter, J. P. |
| Title: | The significance of statistical significance tests in marketing research . |
| Journal: | Journal of Marketing Research
1983 : MAY, VOL. 20:2, p. 122-133 |
| Index terms: | TEST MARKETING STATISTICAL METHODS MARKETING RESEARCH |
| Language: | eng |
| Abstract: |
SCIMA