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| Author: | Dutka, S. |
| Title: | Combining test of significance in test marketing research experiments. |
| Journal: | Journal of Marketing Research
1984 : FEB, VOL. 21:1, p. 118-119 |
| Index terms: | MARKETING RESEARCH TEST MARKETING STATISTICAL METHODS NEW PRODUCTS |
| Language: | eng |
| Abstract: |
SCIMA