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| Author: | Simon, H. |
| Title: | Produktlinienpolitik : Ein empirisches Marketingmodell. |
| Journal: | Marketing: Zeitschrift fur Forschung und Praxis
1985 : FEB, VOL. 7:1, p. 5-12 |
| Index terms: | MARKETING RESEARCH PRODUCT DIFFERENTIATION PHARMACEUTICAL INDUSTRY STATISTICAL METHODS |
| Language: | ger |
| Abstract: |
SCIMA