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| Author: | Mohn, N. C. |
| Title: | Comparing the statistical quality of two methods for collecting brand image data: Coca-Cola's experience. |
| Journal: | Marketing and Research Today
1989 : AUG, VOL. 17:3, p. 167-171 |
| Index terms: | MARKETING RESEARCH BRANDS MARKETING INFORMATION STATISTICAL METHODS |
| Language: | eng |
| Abstract: |
SCIMA