search query: @indexterm STATISTICAL METHODS / total: 745
reference: 324 / 745
Author: | Gabriel, C. |
Title: | The validity of qualitative market research |
Journal: | Journal of the Market Research Society
1990 : OCT, Vol. 32:4, p.507-519 |
Index terms: | STATISTICAL METHODS MARKETING RESEARCH |
Language: | eng |
Abstract: |
SCIMA