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| Author: | Hosseini J.C. Harmon, R.R. Zwick, M. |
| Title: | An Information Theoretic Framework for Exploratory Multivariate Market Segmentation Research |
| Journal: | Decision Sciences
1991 : JUL/AUG, VOL. 22:3, p. 663-677 |
| Index terms: | MARKET SEGMENTATION MATHEMATICAL PROGRAMMING STATISTICAL METHODS |
| Language: | eng |
| Abstract: |
SCIMA