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| Author: | Bregman, R. |
| Title: | Integrating marketing, operations, and purchaising to create value |
| Journal: | Omega
1995 : VOL. 23:2, p. 159-172 |
| Index terms: | DECISION SUPPORT SYSTEMS EFFECTIVENESS RETAILING |
| Language: | eng |
| Abstract: | For years many researchers and practitioners have been calling for a more boundary-spanning or cross-functional view of the management of businesses. As any student of optimization will note, the combination of several optimized sub-systems will rarely, if ever, result in a globally optimized system. It is much the same with a business. |
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