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| Author: | Easley, R. Bearden, W. Teel, J. |
| Title: | Testing predictions derived from inoculation theory and the effectiveness of self-disclosure communications strategies |
| Journal: | Journal of Business Research
1995 : OCT, VOL. 34:2, p. 93-105 |
| Index terms: | EFFECTIVENESS COMMUNICATION STRATEGY |
| Language: | eng |
| Abstract: | The authors investigated the efficacy of self-disclosure as a strategy for reducing the effects of damaging information divulged by third-parties in business contexts. With both justified attacks and unjustified attacks emanating from news reporting organizations, consumer advocacy groups, and competitors, it is incumbent that organizations develop contingency plans for use in the communications environment. Two studies (using a combined sample of 390 university students) are described which tested several inoculation-related hypotheses. |
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