search query: @indexterm Effectiveness / total: 756
reference: 374 / 756
Author: | Wohler, M. |
Title: | Was zu beweisen ist: Wirkungsvolle Öffentlichkeitsarbeit. *TNT |
Journal: | Absatzwirtschaft
1996 : JUL, p. 46-47 |
Index terms: | PUBLIC RELATIONS EFFECTIVENESS CONTROL METHODOLOGY |
Language: | ger |
Abstract: |
SCIMA