search query: @indexterm Effectiveness / total: 756
reference: 225 / 756
| Author: | Dubinsky, A.J. Mehta, R. Anderson, R.E. |
| Title: | Satisfaction with sales manager training: design and implementation issues |
| Journal: | European Journal of Marketing
2001 : VOL. 35:1-2, p. 27-50 |
| Index terms: | EFFECTIVENESS IMPLEMENTATION MANAGEMENT TRAINING SALES MANAGEMENT |
| Language: | eng |
| Abstract: | The authors state that little empirical work is available as a guide in the design and implementation of sales manager training programs. The study examines the relationship between trainee satisfaction with sales manager training (a measure for training effectiveness) and the format, site, instructor, instructional method, and content of the program. Results of a survey of sales managers in field sales organizations are reported. |
SCIMA