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| Author: | Hunt, S. D. Duhan, D. F. |
| Title: | Competition in the third millennium: Efficiency or effectiveness? |
| Journal: | Journal of Business Research
2002 : FEB, VOL. 55:2, p. 97-102 |
| Index terms: | COMPETITION EFFECTIVENESS THEORIES EFFECTIVENESS |
| Language: | eng |
| Abstract: | The authors of the article state that neoclassical economic wisdom holds that competition is, exclusively, an efficiency-seeking enterprise. For neoclassical theory, therefore, competition in the third millennium will be, can only be, efficiency seeking. In contrast, conventional business wisdom is that competition in the third millennium will primarily be an effectiveness-seeking enterprise. This article uses resource-advantage (R-A) theory to explore whether efficiency or effectiveness - or both - will drive competition in the third millennium. The paper provides a substantial list of references on this subject. |
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