search query: @indexterm data banks / total: 76
reference: 16 / 76
Author: | Keutzer, R. T. |
Title: | Zielgruppen-Management mit Kunden-Datenbanken. (!Target marketing) |
Journal: | Betriebswirtschaft
1992 : VOL. 52:3, p. 325-340 |
Index terms: | MARKETING MANAGEMENT MARKET SEGMENTATION DATA BANKS MARKETING MIX DIRECT SELLING |
Language: | ger |
Abstract: |
SCIMA