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| Author: | Keutzer, R. T. |
| Title: | Zielgruppen-Management mit Kunden-Datenbanken. (!Target marketing) |
| Journal: | Betriebswirtschaft
1992 : VOL. 52:3, p. 325-340 |
| Index terms: | MARKETING MANAGEMENT MARKET SEGMENTATION DATA BANKS MARKETING MIX DIRECT SELLING |
| Language: | ger |
| Abstract: |
SCIMA