search query: @indexterm data banks / total: 76
reference: 12 / 76
| Author: | Ziesecke, P. |
| Title: | Database: Markenführung als Dialogbasis. |
| Journal: | Absatzwirtschaft
1993 : MAY, p. 122-124 |
| Index terms: | DIRECT MAIL MARKETING MANAGEMENT DATA BANKS SALESMEN MOTIVATION |
| Language: | ger |
| Abstract: |
SCIMA